Simply, creating a website and hosting it in World Wide Web is not just enough. Until and unless your website is visible on Search Engines, one can not highly benefit from it and make it productive. Let’s say you have a great website built in latest design trend & technology, but later you find out your analytics shows zero visits. This is because no one knows your existence on the Internet. The website, it’s the latest technology, design trends become worthless if no one finds it. The solution to this is Search Engine Optimization.

Let’s expand these points to help understand why SEO is so vital:

Increase Traffic:

Research has revealed that the majority of the traffic to websites come through search engines. Though there are numerous other channels through which you can market your website, but, search engines signify the finest way to market all types of businesses. Using keyword analysis, you can identify the market size, number of search for that exact keyword, competitive arena and even identify the intent behind keyword searches. As you track the traffic using the necessary tools you will be able to watch more people visiting your site and sales going through the roof.

SEO is not a cost but Investment:

SEO has been proven to be one of the leading cost-effective forms of online marketing, delivering a higher Rate of Return. By comparison to other marketing tools like social media marketing, PPC advertising, email marketing, it is comparatively cheap. With some effort and money up front for the SEO costs, you will get an opportunity to watch your website receive consistent traffic. So, in online marketing, SEO is only the means that can deliver a high rate of return.

Higher Brand Credibility:

SEO can make your brand stronger, healthier and well-recognized. Most of the online users consider businesses that rank highly on popular search engines such as Google as reputable companies. Therefore, if you appear on the first listing, you will be the company to look up to and to beat. Not only that, SEO does maximum exposure and an all round promotion on the World Wide Web, utilizing various techniques to ensure that the goal is reached on time, and within the stipulated budget.

Reach a wider audience:

Your website is the initial point of contact with your audience online. It can generate leads, qualify forecasts and fascinate potential new customers, partners or investors. No matter what you do, without an effective SEO marketing strategy, you won’t be able to reach a wider audience. And you will need that wider audience in order to increase the revenue generated from your online business. SEO has high conversion potential; it addresses its audience’s concern and problems, building trust, and convincing prospects that the company is the right one to do business with; you can enjoy an excessive rate of visitor-to-sales conversion that’s the envy of your industry.

Your competitors are doing it:

The Internet, just like the real world is full of competitors trying to hog the limelight, and gain maximum exposure. And therefore, the importance of SEO marketing cannot be undermined in today’s world. So, it’s time to realize, that somewhere down the line, you will need an effective search engine optimization strategy. Don’t ignore this valuable tool and let your competitor to lead.

SEO is a never-ending process. If you’re not moving forward and refining your position, you’re behind ground to your competitor.Ranking high on Google is very important if you want lots of visitors to your website.

Calculus has many real world uses and applications in the physical sciences, computer science, economics, business, and medicine. I will briefly touch upon some of these uses and applications in the real estate industry.

Let’s start by using some examples of calculus in speculative real estate development (i.e.: new home construction). Logically, a new home builder wants to turn a profit after the completion of each home in a new home community. This builder will also need to be able to maintain (hopefully) a positive cash flow during the construction process of each home, or each phase of home development. There are many factors that go into calculating a profit. For example, we already know the formula for profit is: P = R – C, which is, the profit (P) is equal to the revenue (R) minus the cost (C). Although this primary formula is very simple, there are many variables that can factor in to this formula. For example, under cost (C), there are many different variables of cost, such as the cost of building materials, costs of labor, holding costs of real estate before purchase, utility costs, and insurance premium costs during the construction phase. These are a few of the many costs to factor in to the above mentioned formula. Under revenue (R), one could include variables such as the base selling price of the home, additional upgrades or add-ons to the home (security system, surround sound system, granite countertops, etc). Just plugging in all of these different variables in and of itself can be a daunting task. However, this becomes further complicated if the rate of change is not linear, requiring us to adjust our calculations because the rate of change of one or all of these variables is in the shape of a curve (i.e.: exponential rate of change)? This is one area where calculus comes into play.

Let’s say, last month we sold 50 homes with an average selling price of $500,000. Not taking other factors into consideration, our revenue (R) is price ($500,000) times x (50 homes sold) which equal $25,000,000. Let’s consider that the total cost to build all 50 homes was $23,500,000; therefore the profit (P) is 25,000,000 – $23,500,000 which equals $1,500,000. Now, knowing these figures, your boss has asked you to maximize profits for following month. How do you do this? What price can you set?

As a simple example of this, let’s first calculate the marginal profit in terms of x of building a home in a new residential community. We know that revenue (R) is equal to the demand equation (p) times the units sold (x). We write the equation as

R = px.

Suppose we have determined that the demand equation for selling a home in this community is

p = $1,000,000 – x/10.

At $1,000,000 you know you will not sell any homes. Now, the cost equation (C) is

$300,000 + $18,000x ($175,000 in fixed materials costs and $10,000 per house sold + $125,000 in fixed labor costs and $8,000 per house).

From this we can calculate the marginal profit in terms of x (units sold), then use the marginal profit to calculate the price we should charge to maximize profits. So, the revenue is

R = px = ($1,000,000 – x/10) * (x) = $1,000,000x – x^2/10.

Therefore, the profit is

P = R – C = ($1,000,000x – x^2/10) – ($300,000 + $18,000x) = 982,000x – (x^2/10) – $300,000.

From this we can calculate the marginal profit by taking the derivative of the profit

dP/dx = 982,000 – (x/5)

To calculate the maximum profit, we set the marginal profit equal to zero and solve

982,000 – (x/5) = 0

x = 4910000.

We plug x back into the demand function and get the following:

p = $1,000,000 – (4910000)/10 = $509,000.

So, the price we should set to gain the maximum profit for each house we sell should be $509,000. The following month you sell 50 more homes with the new pricing structure, and net a profit increase of $450,000 from the previous month. Great job!

Now, for the next month your boss asks you, the community developer, to find a way to cut costs on home construction. From before you know that the cost equation (C) was:

$300,000 + $18,000x ($175,000 in fixed materials costs and $10,000 per house sold + $125,000 in fixed labor costs and $8,000 per house).

After, shrewd negotiations with your building suppliers, you were able to reduce the fixed materials costs down to $150,000 and $9,000 per house, and lower your labor costs to $110,000 and $7,000 per house. As a result your cost equation (C) has changed to

C = $260,000 + $16,000x.

Because of these changes, you will need to recalculate the base profit

P = R – C = ($1,000,000x – x^2/10) – ($260,000 + $16,000x) = 984,000x – (x^2/10) – $260,000.

From this we can calculate the new marginal profit by taking the derivative of the new profit calculated

dP/dx = 984,000 – (x/5).

To calculate the maximum profit, we set the marginal profit equal to zero and solve

984,000 – (x/5) = 0

x = 4920000.

We plug x back into the demand function and get the following:

p = $1,000,000 – (4920000)/10 = $508,000.

So, the price we should set to gain the new maximum profit for each house we sell should be $508,000. Now, even though we lower the selling price from $509,000 to $508,000, and we still sell 50 units like the previous two months, our profit has still increased because we cut costs to the tune of $140,000. We can find this out by calculating the difference between the first P = R – C and the second P = R – C which contains the new cost equation.

1st P = R – C = ($1,000,000x – x^2/10) – ($300,000 + $18,000x) = 982,000x – (x^2/10) – $300,000 = 48,799,750

2nd P = R – C = ($1,000,000x – x^2/10) – ($260,000 + $16,000x) = 984,000x – (x^2/10) – $260,000 = 48,939,750

Taking the second profit minus the first profit, you can see a difference (increase) of $140,000 in profit. So, by cutting costs on home construction, you are able to make the company even more profitable.

Let’s recap. By simply applying the demand function, marginal profit, and maximum profit from calculus, and nothing else, you were able to help your company increase its monthly profit from the ABC Home Community project by hundreds of thousands of dollars. By a little negotiation with your building suppliers and labor leaders, you were able to lower your costs, and by a simple readjustment of the cost equation (C), you could quickly see that by cutting costs, you increased profits yet again, even after adjusting your maximum profit by lowering your selling price by $1,000 per unit. This is an example of the wonder of calculus when applied to real world problems.

The SEO services, that’s the tool giving the boost to your business in a great way. In today’s time, just by being online does not help in getting more business. In other words, your online visibility is of no use if your target customers do not notice your presence. SEO- the abbreviated form of Search Engine Optimization is an essential part of the online marketing strategy. SEO is an effective tool that helps in diverting more web traffic to your website. Thus, helping you in a great way by leading your potential clients to your web page. You spend a huge amount of making your company’s website, but unable to fetch the potential leads to your website. And, the World Wide Web is a place where you have to compete with millions of competitors. So, due to lack of skills your money, an essential asset, get wasted, as well as the clients get shared.

Hence, select an effective and professional SEO service, helping you with the higher ranks on the search engine page. With the proper and skillful use of the SEO services, your business surely going to have fruitful results. Today’s market provides you with abundant SEO service providers. Access the one, which fulfills all your requirements. Search for the SEO, rendering you professional and skilled services. They can really help in adding the volume of traffic to your website. It is better for your company to choose a professional company, as they provide you with the best services at affordable price. Hence, you get a cost-effective package, useful in increasing your business.

On your part, you need to do a detailed study of the SEO service providers. The process of SEO can prove successful only when it is handled by the expert and efficient professionals. The service provider with profound knowledge and proficiency in the field can help you in getting the desired results. These companies offer you various promotional plans and develop SEO friendly websites. The companies, providing you SEO services thoroughly go through your current website. After finding the weak area of your site, they will render you with the best possible solutions, using their internet marketing techniques.

Here are some of the SEO techniques taking your webpage on the top of search engine results.

Some of these techniques include:

Strategic planning and analysis

Keyword/key phrase research analysis

Content/website optimization

Link building tactics

PPC advertising

Search engine submission

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